4 Trends Defining Tourism Marketing in 2018

Visit Carlsblad

Carlsbad, California, launched a campaign earlier this year to showcase the colors it associates with the destinations that also happen to be popular on social media. Visit Carlsblad

Skift Take: We’ve seen a lot of tried-and-true marketing tactics from destinations this year, but we also saw some newer, smarter strategies on how to use the masses of content and opinions available these days, thanks to social media.

— Dan Peltier

Read the Complete Story On Skift