ASTA Is Giving the Entire Travel Industry Advice on an Important Rebrand


The American Society of Travel Advisors is demanding that the entire travel industry start using the description travel advisor instead of travel agent. Pictured is an ASTA advertisement, More Perks, advising consumers to book through travel advisors. ASTA

Skift Take: The letter ASTA sent was over-ambitious and a little dramatic, but ultimately a smart move and way overdue.

— Isaac Carey

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