Brand USA Faces Uncertain Future Despite Weakening Inbound Travel

Faungg Photo  /

In this file photo, a man tries to hug a tree in Mariposa Grove in Yosemite National Park. Brand USA faces a funding crisis if Congress doesn’t renew its mandate. Faungg Photo /

Skift Take: Brand USA, the country’s official tourism marketing arm, could go under if Congress doesn’t act to secure its funding. The recent decline in international visitors to the U.S. would only get worse if marketing support is eliminated.

— Maria Lenhart

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