Case Studies in Wellness Tourism That Go Beyond the Spa: New Skift Research

Emma Simpson  / Unsplash

Wellness is now a full-fledged travel trend. In the photo, a woman exercises on a nature path. Emma Simpson / Unsplash

Skift Take: Wellness tourism is here for the long term. Understanding what it is today can help stakeholders find their place in this booming sector.

— Meghan Carty

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