Hilton CEO: ‘We’re Not Trying to Compete With Google, Amazon and Apple’


Hilton CEO Chris Nassetta at the 2017 Skift Global Forum. He recently spoke to Skift about his strategy for the company, which turns 100 this year. Skift

Skift Take: Can a single brand ever really own a customer? We think Hilton CEO Chris Nassetta is onto something here, but that won’t necessarily stop his travel peers from trying to do that in their own ways.

— Deanna Ting

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