Hotels Embrace Role as Curators of Niche Products

Nick Simonite

At Hotel Saint Cecilia in Austin, Texas, the lobby also serves as retail store for unique items like its limited-edition Roux St. James fragrances, made with flowers culled from the hotel garden. Nick Simonite

Skift Take: As brands struggle to break through with consumers, they need to consider introducing themselves within the environs of hotels. It’s a means to create a new relationship in a contextual way. And hospitality brands have a huge opportunity to introduce tastemakers to up-and-coming products.

— Colin Nagy

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