Iceland Tourism Growth Is Dramatically Slowing

Zeb Goodman  / PlacePass

Tourists do some whale watching in Akureyri Fjord, Iceland. After torrential tourism growth in 2016, the growth in arrivals is slowing this year. Zeb Goodman / PlacePass

Skift Take: Although Icelandair and Wow Air are facing new challenges, it would be difficult to conclude that the country’s overtourism problems are behind it. Maybe this could be an opportunity for Iceland tourism to pause, and consider next steps.

— Dennis Schaal

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