Icelandair to Buy Rival Wow Air

BriYYZ  / Flickr

A Wow Air aircraft. Icelandair is buying its rival. BriYYZ / Flickr

Skift Take: This looks like a marriage of convenience for the carriers. Both are struggling, as is the wider Icelandic tourism industry. We’ll have to wait and see whether one is better than two.

— Patrick Whyte

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