Luxury Hotelier Jumeirah to Launch Neighborhood-Friendly Brand in 2019

Jumeirah Group

Jumeirah is launching a new brand, which will bring its total to four by the end of 2019, including Burj, a luxury soft brand collection named after one of its most iconic properties, the Burj al Arab. Jumeirah Group

Skift Take: And not only that, but it’s also jumping on the luxury soft brand collection bandwagon, too.

— Deanna Ting

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