Travel

Mexico Tourism Marketing Gap Leads Ex-Board Staffers to Launch New Company

Studio Jungla

Four members of the closed Los Angeles office of the Mexico Tourism Board (from left, Victor Trujillo, Jorge Gamboa, Gabriel Juarez, Alejandro Marin) have formed a new marketing company to promote destinations in Mexico to the western U.S. Studio Jungla

Skift Take: The true results of the Mexican government’s dismantling of its tourism board likely won’t be known for years, but former staffers in the Los Angeles office have formed a new marketing company they hope will fill in the gap. Keep an eye on neighboring tropical destinations which are looking to swoop in on the opportunity gap.

— Paul Biasco

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