Onetime Disruptor Wow Air Is Ready for a Reinvention

Wow Air

Wow Air founder Skúli Mogensen stands in front of one of his company’s Airbus aircraft. Wow is facing increased competition on key routes. Wow Air

Skift Take: Wow Air is being squeezed from all sides. It will need to reinvent its business if it wants to survive. The good news is that the company’s founder and CEO, Skúli Mogensen, is willing to take some risks.

— Brian Sumers

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