Philly Tourism Board Builds on Its Success Attracting Black Tourists

Visit Philadelphia

The 12-foot bronze statue of Philadelphia boxing legend Joe Frazier sits directly outside of the Xfinity Live! complex. Visit Philadelphia is still seeing success from its year-old black-centric video series. Visit Philadelphia

Skift Take: Even in 2018, many travel companies still hesitate to engage people of color through marketing. Those companies, which are leaving money on the table, could take a cue from Visit Philadelphia’s long-running video series featuring a member of The Roots.

— Sarah Enelow-Snyder

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