Taco Bell Is Pretty Serious That Its Pop-Up Hotel Won’t Be Its Last

Taco Bell

Taco Bell-themed guest room at its limited time hotel offering in Palm Springs, Calif. Taco Bell

Skift Take: Every non-hotel brand thinks it is a hospitality company. However, as popular and successful a run as Taco Bell has enjoyed in recent years, it does not have the level of expertise to run a hotel over the long haul on its own.

— Danni Santana

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