Travel Megatrends 2019: Undertourism Is the New Overtourism

Bett Norris  / Skift

As undertourism enters the industry’s collective consciousness, offbeat destinations or those with new stories to tell are marketing immersive experiences over Instagram-worthy photo ops and mass touring.
Bett Norris / Skift

Skift Take: Skift has covered every angle of the overtourism debate for the past three years and the more we’ve reported on destinations at capacity, the more we’ve realized those places are outnumbered by many others that understand tourism is about quality rather than quantity.

— Dan Peltier

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