United’s New Elite Status Requirements Could Spell End of an Era for Budget Travelers

United Airlines

A United 737 900er takes off. United in October changed its 2020 loyalty program, bumpingbup the annual spend requirements for top-tier status dramatically. United Airlines

Skift Take: If American and Delta follow United in raising requirements to earn elite status, it could drive a whole new class of budget travelers away from airline loyalty programs.

— Grant Martin

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