What Are The Key Benchmarks for Destination Marketing: New Skift Research
Skift Take: As travel CMOs and their teams take on more responsibilities, a well-designed and articulated operations plan is crucial for delivering marketing success. Use this series of Skift Research reports to see how you stack up against other companies in your sector in key operational areas.
It’s not a surprise that I often think back to my recent trip to Jamaica.
Whether it’s the flashes of white sand and perfect water, the local food, the wanders through downtown Montego Bay, the day trips into the jungle-covered interior and, of course, the infectious vibe of the people, the trip was beyond memorable.
I had been to Jamaica many times when I worked on board cruise ships as a Tour Manager, way back in the early 2000s. But this time was different. Instead of visiting for a mere few hours at a time, on this occasion, it was a full 10 days on the island. Naturally, this gifted me the opportunity to do more, meet more people, eat more food and simply visit far more places.
A vacation to Jamaica should be high up, very high...
At the heart of walking holidays in Spain lies the Camino de Santiago – Pilgrimage of Compostela – known as the Way of St James in English. This is a network of pilgrim paths dating back to the 9th century, when the remains of the apostle Saint James the Great were discovered, in which different towns and villages across Europe all lead back to Santiago, Spain.
Although Camino de Santiago Frances begins in France, these routes all end in Spain. For this reason, Spain has become a very popular walking holiday destination, in which holidaymakers and hikers from around the world dive into a segmented route within one of the pilgrim paths.
This type of holiday has it all: physical activity, culture and history, and is a chance to explore different places. Whilst you may have driven...
The Caribbean is the holy grail of boating holidays. With over 5,000 islands, incredible weather and endless tropical marine life, setting sail with a catamaran rental through Nautal offers up an endless world of possibilities. Here is a guide to the many adventures you can get up to when sailing around the Caribbean at your own pace.
Island hopping is undoubtedly the first thing that comes to mind when traveling around the Caribbean on a boat. Catamaran rental in the Bahamas, for example, is a fantastic way to pass the time, being home to 700 islands and 2,400 cays alone. When factoring in the Caribbean as a whole, you’re undoubtedly going to stumble on some hidden gems and potentially uninhabited islands.
For example, Salt Cay, a gorgeous island that is home to a quiet village and a sleepy...
If you want to travel the world for a year with your partner and children, here are some things to know about getting it right:
Make Sure It’s the Right Decision
The reality of long term travel is that it isn’t always fun or easy. While there are plenty of adventures to look forward to, you should also prepare yourself for boredom, disrupted travel plans, poor weather, uncomfortable situations, and more.
This is not meant to put you off your gap year. Rather, it is meant to offer a more balanced perspective of what your year of travel may look like. This way, you can ensure that you and your family are better prepared for the experience.
Create a Plan for Homeschooling
If you are traveling with younger children, education may not be a pressing issue. However, with older children,...
If you’ve never heard of Leavenworth, Washington, you’re in for a treat!
Did you know that you can channel all those European vibes without leaving the US? The Bavarian-styled village of Leavenworth is the place!
Located in the Cascade Mountains, Leavenworth is lined with Alpine-style buildings and restaurants that offer German beer and food. The nearby lake of Wenatchee is the ideal spot for a cozy cabin getaway where you can bird-watch.
Oh, and did I mention the ski areas and wineries? Yep! This place is the ultimate winter holiday destination.
This quaint little town is the perfect Pacific Northwest winter weekend getaway, especially if you can visit during the holiday season. If you’re looking to embrace all those European Christmas market vibes without leaving the US, Leavenworth is like...
It’s Black Friday time!
As we know, this day has become the ultimate shopping day every year in countries around the world. In the US, Canada, United Kingdom, Australia, South Africa, Sweden, Mexico (known as “El Buen Fin”) and others, companies, both physical and online, offer deep discounts that are generally not seen the rest of the year.
For travelers, this is also a great period to plan your trips for next year as everything from travel gear to hotel rooms, if you look in the right places, are being offered at discounted rates.
Where do you want to go next year?
For me, I’m hoping to reach Japan, the Cook Islands and East Africa.
Take a moment to daydream. What destinations pop into your head? White sand beaches? Historic cities of Europe? The ancient temples and pyramids of Egypt?