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When Exclusivity Feels Familiar, Soho House Looks to Another Club: Wall Street

Skift

Soho House in Berlin. As Soho House considers plans to go public, there’s a lot of competition. Skift

Skift Take: As Soho House considers plans to go public, there’s a lot of competition on the horizon at every turn. This, plus the inevitable struggle to balance aggressive growth versus exclusivity, and a less-than-stellar customer experience, presents some problems on the horizon.

— Colin Nagy

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