Who’s Really Winning the Direct Booking Wars Between Hotels and Online Travel Agencies?


An XYZ lounge at an Aloft Hotel. Hotel brands and online travel agencies both remain focused on getting more respective direct bookings from consumers. Marriott

Skift Take: Arguments can be made for a number of sides, but the truth is there’s no true winner or loser here, if we’re being totally honest.

— Deanna Ting

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