Will a New Marriott-Expedia Contract Signal a Sea Change in the Direct Booking Wars?

Andrew Kelly  / Reuters

Marriott’s contract negotiations with Expedia may have a ripple effect on the relationship between online travel agencies and the greater hotel industry. Andrew Kelly / Reuters

Skift Take: Until the details are finalized, the jury’s still out on the impact of a Marriott-Expedia agreement. But suffice it to say, these frenemies still depend on one another.

— Deanna Ting

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